Patient-first content
Writers who turn your expertise into clear, trustworthy patient education that ranks and reassures.
For healthcare
Offshore teams for healthcare & clinics
Patient-education content, a trustworthy brand and local marketing, for practices with no time to do it.
dpoint staffs clinics and healthcare practices with dedicated, full-time marketing people from India: patient-education content and SEO, a trustworthy brand and website, and social, reviews and local listings, on your hours from $500 a month each, all-in. NDAs, IP assignment and least-privilege access are standard, and a PHI-free scope with no access to patient records is available.
Sound familiar?
- Patients research online, but your marketing does not keep up
- Your brand and website do not reflect the quality of care
- Compliance and trust make generic freelancers risky
How dpoint helps
A brand that builds trust
Design and web that make a serious practice look the part, from site to signage to social.
Local visibility & reviews
Local SEO, listings and review content so nearby patients find and choose you.
Built for practices that put care first
Patients judge a practice online before they ever call, yet marketing is the last thing a busy clinic has time for. dpoint gives you a managed content, design and local-marketing team that builds trust and brings the right patients in, with the confidentiality and care the field demands.
How we protect patient information
These HIPAA-aware practices are standard on every healthcare team:
- NDAs signed by every team member before day one, with IP assignment to you
- Least-privilege access through your own tools, so each person sees only what their role needs, revoked promptly when people or engagements change
- No patient data on personal devices
For UK and EU practices: GDPR-aware; NDAs, IP assignment and data-processing terms available on request. The full approach is on our security and compliance page.
The PHI-free scope
Most clinic marketing does not need patient records at all, so you can keep your offshore team entirely outside them. In a PHI-free scope:
- The team works on marketing, design, social and content only
- No access to your EHR, practice-management, scheduling or billing systems
- Review replies are drafted so they never confirm that someone is a patient or discuss their care
- Testimonials and case stories reach the team only after your practice has collected consent and cleared them
- Reporting uses aggregate figures, such as enquiries, calls and bookings by channel, never patient-level data
Business Associate Agreements. If your organisation requires a Business Associate Agreement, raise it on the intro call so it is settled before anyone starts. Your compliance lead decides what your organisation requires.
Local SEO, reviews and listings
For most clinics, new patients start with a map search. The team keeps that search working for you:
- Google Business Profile upkeep for every location: hours, services, photos and regular posts
- Consistent practice name, address and phone number across directories and the health listings you manage
- Location and service pages that answer what patients search before they book
- A review-request flow for your front desk, and replies to reviews drafted for your approval
- A monthly report on visibility, reviews and enquiries
An example clinic marketing team
| Role | Level | Monthly, all-in | Focus |
|---|---|---|---|
| Content writer | Mid, 3 to 6 years | $800 | Patient education, service and location pages |
| Graphic designer | Junior, 1 to 3 years | $600 | Social, signage, leaflets and web visuals |
| Social media manager | Junior, 1 to 3 years | $500 | Posting calendar, review replies, community |
| Digital marketer | Mid, 3 to 6 years | $1,100 | Local SEO, listings, search ads, reporting |
| Total | $3,000 |
The same four roles hired in the US cost about $22,400 a month fully loaded. Each person is dedicated, full-time and works your hours: for a US clinic that is a dedicated evening or night shift in India. You usually see shortlisted, vetted people within the week and a productive, onboarded team in about 14 days, with a trial before you commit. See the rate card, content writers or dpoint for US companies.
FAQ
Frequently asked questions
Is patient data safe with an offshore team?
Every team member signs an NDA and works under least-privilege access to your own tools, and no patient data is kept on personal devices. Our practices are HIPAA-aware and we map to your data-handling and compliance rules. You can also choose a PHI-free scope, so the team never has access to patient records at all.
What is a PHI-free scope?
It means the team works only on marketing, design, social and content, and is never given access to patient records, your EHR, scheduling or billing systems. Review replies are drafted so they never confirm that someone is a patient, and any testimonial is consented and cleared by your practice before the team sees it.
What if our organisation requires a Business Associate Agreement?
Raise it on the intro call, before anyone starts. Your compliance lead decides what your organisation requires, and the scope, access and paperwork are agreed in writing before the team begins.
How much does a clinic marketing team cost?
Each full-time person costs from $500 a month, all-in, with no recruiting fee. An example clinic team of a mid-level health content writer ($800), a junior designer ($600), a junior social and reviews manager ($500) and a mid-level local SEO and ads marketer ($1,100) costs $3,000 a month.
Will health content be accurate and credible?
Yes. Writers work from your clinical input and you review and approve everything, so the substance and accuracy are yours and the clarity and polish are ours. We do not publish medical claims you have not approved.
Can you help us get found by local patients?
Yes, through local SEO, accurate listings, and review and reputation content, plus patient-education articles that rank for the questions people search before they book.
Tell us the roles. We'll build the team.
A short intro call, a written plan, and shortlisted people in days, not months. No retainer to find out if we’re a fit.