Sound familiar?

  • You sell expertise but have no time to market it
  • Your website and content do not reflect how good you are
  • A full marketing hire is hard to justify on the numbers

How dpoint helps

01

Authority content

Writers who turn your expertise into articles, guides and thought leadership that rank and win trust.

02

A brand that fits the fees

Design and web that make a serious firm look the part, site, decks, profiles and collateral.

03

Quiet, steady lead-gen

SEO, email and LinkedIn content that brings qualified enquiries in the background while you bill.

Built for firms that sell expertise

Professional services firms win on trust and expertise, but rarely have time to market either. dpoint gives you a managed content, design and marketing team that makes your expertise visible and brings the right clients to you, without the cost of building that team in-house.

For law firms

Law firm marketing has to be accurate, measured and approved, and fee earners rarely have the hours to write it. A dedicated team takes the drafting, design and publishing off their desks:

  • Practice-area and service pages, drafted from your lawyers’ notes
  • Legal update articles and client alerts, written up from a partner’s briefing for their review
  • Lawyer profile pages, and LinkedIn posts for partners in their own voice
  • Pitch decks, tender documents and seminar materials laid out in your house style
  • Drafting support for legal directory submissions, from your partners’ input
  • Local SEO for each office and upkeep of the profiles you manage, such as your Google Business Profile

The team writes and designs. Your lawyers decide what is legally correct.

For accounting firms

Accounting marketing follows the calendar: year-end, filing deadlines and every change to tax or reporting rules. It also tends to stall in busy season, exactly when clients most need to hear from you. A dedicated team keeps it running:

  • Deadline and year-end reminder campaigns across email and social
  • Explainers on tax and reporting changes, drafted from a partner’s notes and checked by your qualified staff
  • Service pages for tax, bookkeeping, payroll and advisory, plus pages for the sectors you serve
  • Checklists and guides that turn website visitors into enquiries
  • Webinar slides, and recordings edited into short clips
  • A regular client newsletter

How compliance review works

  1. Your input first. The substance comes from your people: a partner’s notes, a short call or existing material. The team does not invent legal, tax or financial positions.
  2. Drafted against your rules. Each piece is drafted for your approval against the advertising rules you name, for example the SRA’s rules for solicitors in England and Wales, your state bar’s advertising rules in the US, or your accountancy body’s guidance. Those rules go into the brief as a checklist the writer works to.
  3. Your reviewer marks it up. A named person at your firm reviews and comments, and the team revises until it is right.
  4. Your firm signs off. Nothing is published, posted or sent without your approval. Your firm keeps final sign-off, always.
  5. A record of approvals. Each piece carries who approved it and when, in your own project tool, so you can show what was checked.

dpoint is not a law firm or an accountancy practice, and the team does not give legal, tax or regulatory advice. The team drafts and designs; your qualified people decide what is accurate and compliant.

An example firm marketing team

RoleLevelMonthly, all-inFocus
Content writerSenior, 6+ years$1,200Practice-area pages, articles, alerts, newsletters
Graphic designerMid, 3 to 6 years$900Pitch decks, brochures, social and web visuals
Digital marketerMid, 3 to 6 years$1,100SEO, LinkedIn, email and reporting
Total$3,200

A senior writer suits technical subjects; a mid-level writer at $800 brings the team to $2,800. The same three roles hired in the US cost about $21,300 a month fully loaded. Every person is dedicated, full-time and works your hours, US, UK or Gulf, with recruiting, payroll, equipment, NDA, IP assignment and an account lead included. See every role on the rate card, or hire a single content writer to start.

Confidentiality is covered on our security and compliance page, including least-privilege access to your systems. For UK firms: GDPR-aware; NDAs, IP assignment and data-processing terms available on request. See also dpoint for UK companies.

FAQ

Frequently asked questions

How does an offshore team help a professional services firm?

By turning your expertise into the marketing you do not have time to do, such as authority articles and guides, a sharper brand and website, social and LinkedIn content, and the SEO and email that bring qualified leads. You get a managed team for far less than an in-house marketing hire.

Will the content sound credible for our field?

Yes. Writers are briefed on your field, voice and audience, and you review and approve everything. For technical or regulated areas we work from your subject-matter input, so the substance is yours and the polish is ours.

Can an offshore team write law firm marketing that follows advertising rules?

The team drafts to the rules and your firm decides. Every piece is drafted for your approval against the advertising rules you name, for example the SRA's rules for solicitors in England and Wales or your state bar's advertising rules in the US. Nothing is published without your firm's sign-off, and dpoint does not give legal advice.

How much does a marketing team for a law or accounting firm cost?

Each full-time person costs from $500 a month, all-in, with no recruiting fee. An example firm team of a senior content writer ($1,200), a mid-level designer ($900) and a mid-level digital marketer ($1,100) costs $3,200 a month, against about $21,300 fully loaded for the same three hires in the US.

Does dpoint give legal, tax or accounting advice?

No. dpoint is not a law firm or an accountancy practice. The team writes, designs and runs your marketing from your subject-matter input, and your qualified people decide what is accurate and compliant before anything goes out.

Is our confidential client information protected?

Yes. NDAs and IP assignment are signed before anyone starts, with least-privilege access to your systems. We map to your confidentiality and data-handling requirements; see our security and compliance page.

Tell us the roles. We'll build the team.

A short intro call, a written plan, and shortlisted people in days, not months. No retainer to find out if we’re a fit.