A content engine
A writer-plus-designer pod that ships an SEO and lifecycle calendar every week.
For saas
A content, design and SEO team for B2B SaaS
Feed your B2B growth engine with content, design, SEO and lifecycle, without scaling US payroll.
dpoint gives B2B SaaS companies a dedicated, full-time offshore content, design and SEO team. A writer and a designer start at $1,400 a month; a pod of a mid-level writer, designer and SEO-focused digital marketer is $2,800, all-in, with no recruiting fee. The team works your hours, US, UK or Gulf, inside your CMS, Figma and analytics.
Sound familiar?
- Content velocity stalls because hiring writers is slow and costly
- Design and dev backlogs grow faster than headcount budget
- Lifecycle and growth experiments wait on capacity
How dpoint helps
Clear the backlog
Add front-end developers and designers to ship features and pages without US salaries.
Compound, cheaper
Invest the savings into more experiments, the things that actually move retention and growth.
Where SaaS teams get the most leverage
The work that drives SaaS growth, content, lifecycle, design, front-end, is exactly the work dpoint staffs well. You keep velocity high without letting payroll outrun revenue.
The SaaS content pod, priced
Three full-time people who work only for you, on your hours.
| Role | Level | Monthly, all-in | What they cover |
|---|---|---|---|
| Content writer | Mid | $800 | Briefs, long-form, comparison and alternatives pages, integration and use-case pages, refreshes, onboarding and nurture email |
| Graphic designer | Mid | $900 | Blog and social graphics, annotated product screenshots, diagrams, ebooks and one-pagers, ad creative, landing page designs in Figma |
| Digital marketer, SEO focus | Mid | $1,100 | Keyword and topic plan, technical SEO checks, internal linking, Search Console and GA4 reporting, LinkedIn and Google Ads if you run them |
| Pod total | $2,800 | About $19,300 a month for the same three mid-level roles hired in the US, fully loaded |
Start smaller at $1,400. A mid-level writer ($800) and a junior designer ($600) cover articles, graphics and lifecycle email while you prove the channel.
Add a developer for pages. A mid-level web developer ($1,600) builds landing pages, CMS templates and site fixes, bringing the full pod to $4,400. See developers and the full rate card.
What each role covers
The writer turns your product knowledge into pages that rank and convert. That means content briefs built around search intent, long-form guides, the bottom-of-funnel pages closest to a buying decision, refreshes of posts that are slipping, and the onboarding and nurture emails that follow a sign-up. More on hiring an SEO content writer.
The designer makes the content look like it came from a serious product: consistent blog and social templates, annotated UI screenshots, diagrams that explain how the product works, gated assets, sales one-pagers and landing page designs. More on hiring a designer.
The SEO-focused digital marketer keeps the work pointed at the right queries. They own the keyword and topic plan, check technical SEO, manage internal linking, track rankings in Search Console and conversions in GA4, and run paid campaigns if you want them. More on a digital marketing team.
Tools the team works in
Webflow, WordPress or HubSpot for the CMS; Figma for design; Google Search Console, GA4 and Ahrefs or Semrush for SEO; Notion, Linear or Jira for planning; Slack for everything else. These are tools we match people to, not certifications.
Your hours, your standups
The team works your full working day, so they are in the same planning meetings and Slack threads as your product and marketing people. For US companies that is a dedicated evening or night shift in India; a London day of 9:00 to 17:30 is 13:30 to 22:00 India time during British Summer Time. See US, UK and GCC hours, and how data and access are handled on security and compliance.
FAQ
Frequently asked questions
How much does a B2B SaaS content team cost?
A mid-level content writer ($800), a mid-level graphic designer ($900) and a mid-level digital marketer focused on SEO ($1,100) cost $2,800 a month together, all-in, with no recruiting fee. A writer and a junior designer start at $1,400. The same three mid-level roles hired in the US cost about $19,300 a month fully loaded.
What does each role cover in a SaaS content pod?
The writer handles briefs, long-form, comparison and integration pages, refreshes and lifecycle email. The designer makes blog and social graphics, annotated product screenshots, diagrams, ebooks and landing page designs. The digital marketer owns the keyword plan, technical SEO checks, internal linking and Search Console reporting.
Can offshore teams handle technical SaaS content?
Yes. We match writers and marketers by domain and pair them with your product and subject-matter input so content is accurate and credible.
Can the writer produce comparison, alternatives and integration pages?
Yes. These bottom-of-funnel pages are often the best use of a SaaS writer's time. The writer works from your product, pricing pages and sales calls, and stays factual about competitors, with your team reviewing claims before anything goes live.
How does the team work with our product and marketing people?
The team works your hours, so they join your standups, Slack and planning live. Your product marketer or founder sets priorities, subject-matter experts give short interviews, and a dpoint account lead handles day-to-day management and quality.
Can developers work in our codebase securely?
Yes. Developers sign NDAs and IP-assignment agreements and follow your access and security controls. See our security & compliance page.
Tell us the roles. We'll build the team.
A short intro call, a written plan, and shortlisted people in days, not months. No retainer to find out if we’re a fit.